Competition among luxury cars is real tough, but this time Audi decided not to choose means to impose on customers. In the new ad they attacked their most serious competitors in the U.S. market - Mercedes, Cadillac, BMW and Lexus.
Direct iscrnuvanje is playing and competing brands and models is nothing new in automotive marketing, and recently it has made the Jaguar ad Mercedes. However the new Audi campaign went a step further in trying to purchase his mind in trying to buy a competing model http://youtu.be/O10Hxx0NTQE
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